TERMS & CONDITIONS
Effective Date: November 2, 2026
Jurisdiction: Hong Kong SAR
PLEASE READ THESE TERMS & CONDITIONS CAREFULLY.
BY ACCESSING OR PARTICIPATING IN THE SILK. CLUB, YOU AGREE TO BE BOUND BY THESE TERMS AND ALL TERMS INCORPORATED HEREIN BY REFERENCE. IF YOU DO NOT AGREE TO THESE TERMS, DO NOT ACCESS OR PARTICIPATE IN THE SILK. CLUB.
1. Organizer, Promotion Period & Licence
1.1 The "Pearls for Life. 2026" promotional contest ("Promotion") is organized by Silk. ("the Company") within the Hong Kong Special Administrative Region ("Hong Kong SAR").
1.2 The Promotion period is from November 2, 2026, at 00:00 (HKT) to November 29, 2026, at 23:59 (HKT), both dates inclusive ("Promotion Period").
1.3 Trade Promotion Competition Licence No.: 062050
1.4 The Promotion is powered by the digital infrastructure of The Silk. Club Loyalty Membership Program. All QR code scanning, vouchers, and Pearl currency accounting require an active account in The Silk. Club Loyalty Membership Program.
2. Eligibility & Exclusions
2.1 Participation is open exclusively to natural persons possessing a verified Silk. Club account.
3. How to Enter & Lucky Draw Mechanics
3.1 During the Promotion Period, customers purchasing eligible Silk. beverage cups (defined as any freshly prepared beverage—standard, large, or hot size—purchased at full or promotional price at a participating Silk. retail store, excluding pre-packaged retail merchandise or standalone food items) at participating physical Silk. stores in Hong Kong will receive a multi-layer sticker ("Cupholder Peel") attached to the cup to enter the lucky draw.
The full list of participating physical Silk. retail store locations in Hong Kong SAR is as follows:
Central: Shop D, G/F, Jade Centre, 98 Wellington St., Central, HK
Wan Chai: Shop 39, G/F, Lee Tung Avenue, 200 Queen's Road East, Wan Chai, HK
Mong Kok: Shop No. 3, G/F, Sun Kong House, 2J-2Q Sai Yeung Choi Street South, Mong Kok, KL
Hysan Place: Shop No. B216, B2/F, Hysan Place, 500 Hennessy Road, Causeway Bay, HK
Kennedy Town: G/F, Block B, Nos. 47, 49 & 51 Hau Wo Street, Kennedy Town, HK
Taikoo Place: 2/F, FWD Tower, Tong Chong Kitchen, Taikoo Place, 979 King's Road, Quarry Bay, HK
Causeway Bay: Shop 1 & 2, G/F, No. 9A Sharp Street East, Causeway Bay, HK
Tsim Sha Tsui: Shop No. B122A, B1/F, K11 Art Mall, 18 Hanoi Road, Tsim Sha Tsui, KL
The Peak Tower: Shop G02, G/F, The Peak Tower, 128 Peak Road, The Peak, HK
Langham Place: Shop L4A-20, 4/F, Langham Place, 8 Argyle Street, Mong Kok, KL
Citygate: Unit 254, L2, Citygate Outlets, 20 Tat Tung Road, Tung Chung, Lantau, NT
Cityplaza: Shop 202, 2/F, Cityplaza, 18 Taikoo Shing Road, Taikoo Shing, HK
3.2 To enter, participants must peel the outer protective layer to expose a unique Promotional QR Code.
3.3 Scanning this QR code using a mobile phone simultaneously digitally reveals the specific prize won and claims it directly into the participant's verified Silk. Club Loyalty Membership account.
4. Prize Pool & Valuation Breakdown
A total of 170,305 physical Cupholder Peels will be distributed across Hong Kong SAR during the Promotion Period, with a total aggregate value of HKD $3,182,356.48.For the full prize list, please visit www.thesilktea.com/prizes2026.
5. Winner Notification, Verification & Redemption Mechanics
5.1 Grand & Medium Physical Prizes: Upon scanning, a digital redemption voucher is credited into the participant's loyalty account. The Silk. Concierge Team will contact winners directly via Phone, WhatsApp (+852 6018 3087), or Email (info@thesilktea.com) within three (3) business days of scanning to verify eligibility. Delivery or store pickup will be executed within 14 to 30 calendar days.
5.2 Uber Vouchers: The Silk. Concierge Team will facilitate the direct credit injection of the voucher valued at HKD $50 into the winner's Uber account within 14 calendar days. Injected vouchers remain valid for 90 days.
5.3 Tangible Instant Wins (Free Drink / BOGO): Vouchers are credited instantly to the loyalty account upon scanning and are redeemable at participating Silk. retail stores in Hong Kong.
5.4 Pearl Wins: Currency increments are credited automatically to the member's loyalty account balance upon scanning.
5.5 Pearl Wins & Loyalty Tier Exclusion: All Pearls awarded through this Promotion (including all tier levels from 200 to 100,000 Pearls) are classified strictly as non-qualifying promotional grants. Won Pearls credited to a participant’s Silk. Club account increase spendable ledger balance only and shall NOT count, accrue, or contribute toward spend thresholds, base earn requirements, or tier status upgrade progress (including progression to Silk. Family or Silk. VIP status) under The Silk. Club Loyalty Membership Program.
6. Absolute Expiration Dates & Forfeiture
6.1 31 December 2026 at 23:59 HKT:
All unscanned physical Cupholder Peels become void.
All unredeemed Free Drink and BOGO vouchers expire.
Unclaimed Grand and Medium prizes following the 14-day redemption outreach window will be forfeited absolutely.
6.2 31 December 2028 at 23:59 HKT: Loyalty Pearl currency awarded under this Promotion expires on December 31st of the second calendar year post-accrual.
7. Statutory Newspaper Publication & Transparency
7.1 Competition conclusion statement will be published on 8 December 2026 in:
Sing Tao Daily (Chinese local newspaper);
The Standard (English local newspaper)
8. Prize Terms, Quality & Disclaimers
8.1 All prizes are non-transferable, non-refundable, and cannot be exchanged for cash or credit.
8.2 Silk. is responsible for the quality of Silk. proprietary products and merchandise. For third-party products and services (including Cathay Pacific Asia Miles, hotel stays, Apple products, Marshall speakers, and Uber vouchers), Silk. accepts no liability regarding availability, merchantability, or performance, and any service disputes must be directed to the respective service provider/manufacturer.
8.3 Loyalty Currency & Tier Progression Exclusions: Prizes (including Pearl Wins and vouchers) have zero cash value, are non-transferable, and cannot be exchanged for cash. Promotional Pearls awarded under this contest do not constitute base spend under The Silk. Club rules and are strictly excluded from tier status qualification calculations.
9. Personal Data Protection (PDPO Cap. 486)
Personal data collected during this Promotion (including name, phone number, and email) will be processed strictly by Silk. in accordance with the Personal Data (Privacy) Ordinance (Cap. 486) for identity verification, draw auditing, and prize fulfillment purposes.
10. General Terms & Dispute Resolution
10.1 In the event of any inconsistency or conflict between the English and Chinese versions of these Terms & Conditions, the English version shall prevail.
10.2 In the event of any dispute regarding the Promotion, mechanics, or prize allocation, the decision of Silk. shall be final, binding, and conclusive.
10.3 These Terms & Conditions are governed by the laws of the Hong Kong Special Administrative Region.
Trade Promotion Competition Licence No.: 062050